Next up in our series of trade show marketing mistakes is Mistake #3: Poorly trained staff.
Face it, trade shows are expensive. Between the cost of exhibiting, your display itself, airfare, hotel, meals and freight, you’re paying a pretty penny. Don’t blow it all by staffing your booth with employees who could be replaced by mannequins. If they’re going to sit in the corner engrossed in a phone call or online, what’s the point?
Most employees don’t want to do a bad job; they just need to be told how to do a good one. (Click on the headline for more…)