Monthly Archives: May 2010

My Favorite Plant Company Guarantees

May 5, 2010 – 4:15 am

In our last couple blog posts, we surveyed the different types of guarantees offered by companies selling live plants through the mail, and noted some of the practices that might deter customers from ordering. In today’s post, I’ll focus on some best practices that encourage customers to place an order. (Click on the headline for more…)

By Val Gosset | Posted in Advertising, Offers | Tagged | Leave a Comment

Do You Make These Mistakes In Guarantees?

May 3, 2010 – 4:15 am

Our last post outlined the wide variety of guarantee policies among the Garden Watchdog Top 30 companies that sell live plants. A handful had no stated guarantee, while another handful guaranteed their plants forever. The vast majority put some kind of condition on refunds or credits. While that’s certainly understandable, many could have chosen their words better. Here’s a sampling of the guarantees that might give customers pause: (Click on the headline for more…)

By Val Gosset | Posted in Catalogs, Marketing | Tagged | Comments (1)
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