Shipping live plants can be a tricky business. Not only must extra care be taken with packing, but all kinds of things can happen in transit. After that, unwitting gardeners and Mother Nature can both bring on the demise of originally healthy plants, but that doesn’t mean the customer won’t blame you.
What’s a company to do? (Click on the headline for more…)
I’m in the middle of reviewing guarantee policies for companies that sell live plants. Policies vary widely, but one thing seems to be uniformly true: (Click on the headline for more…)
I just read an interesting statistic in this month’s issue of Internet Retailer. According to one etailer that uses video, OnlineGolf.com, people who view online product videos are 85% more likely to buy than those who don’t. OnlineGolf.com encourages more people to watch their videos by… (Click on the headline for more…)
How do you handle asking copywriters and designers for changes on work they’re doing for you? Here’s an example of what not to do. (Click on the headline for more…)
Most Google AdWords users recognize that Broad Match reaches the widest audience, but often generates a lot of unqualified traffic. Conversely, Exact Match reaches fewer prospects, but generally more qualified ones.
Broad Match can be helpful in identifying search terms you may not have thought of. Do you have to pay for a lot of unqualified traffic just to get the benefit of that research? Not at all!
What many people don’t realize… (Click on the headline for more…)
Robert Scoble may not be a household name, but he’s well-known in the social media world. I’d venture to say, however, that few people knew his name when he went to work for Microsoft in 2003. While there, he produced hundreds of videos for Microsoft’s Channel 9, and started his own blog, Scobleizer, which continues to this day. He co-authored a fabulous book about blogging, called Naked Conversations, published in early 2006. A few months after that… (Click on the headline for more…)
If you’re a garden industry cataloger, online merchant, wholesaler, or garden center to whom web marketing is important, plan on spending the week of Aug. 16 in Chicago. (Click on the headline for more…)
At last month’s NEMOA conference, I attended an excellent workshop led by Michael Biggs of Website Publicity. In it, he outlined 5 important considerations to help you sort out which keywords will bring the biggest bang for the buck: (Click on the headline for more…)
For all the buzz about social media, I haven’t found many books that “put it all together” from a business point of view. I’m currently in the middle of reading The New Rules of Marketing & PR by David Meerman Scott, and can recommend it highly. The book’s subtitle is How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, and Scott delivers. What’s more, it provides not only a how-to, but also (click on the headline for more…)
We’re pleased to welcome High Country Gardens of Santa Fe, NM as a new client. High Country Gardens specializes in plants for the waterwise garden, which they sell through their award-winning catalog. A Garden Watchdog Top 30 company, they help customers nationwide create colorful gardens while preserving precious water resources. We’re looking forward to helping them grow!
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