Monthly Archives: March 2010

An Often Overlooked Influence On Email Open Rates

March 8, 2010 – 4:15 am

I’ve blogged about the importance of preview panes in the past, but a recent email I received suggested it might be time to mention it again. (Click on the headline for more…)

By Val Gosset | Posted in Email marketing | Tagged | Leave a Comment

Change One Word and Get Results

March 5, 2010 – 4:15 am

In our enewsletter this week, 10 Tips For Writing More Effective Copy, I mentioned the importance of using specifics: exact numbers, particular examples, and case histories. It reminded me of an experience I’ve had with grocery stores that still makes me chuckle. (Click on the headline for more…)

By Val Gosset | Posted in Copywriting | Comments (1)

Where Are Your Best Prospects Concentrated?

March 3, 2010 – 4:15 am

Google is full of useful tools if you know where to find them. Here’s one that can help you learn more about your potential customers and improve your pay-per-click results. (Click on the headline for more…)

By Val Gosset | Posted in Pay-per-click advertising, Resources | Tagged , | Leave a Comment

Keeping Up With New Technology

March 1, 2010 – 4:15 am

If it feels like the world is speeding up, that’s because it is. I just came across the following statistics on how many years it took each of the following to reach 50 million users: (Click on the headline for more…)

By Val Gosset | Posted in Marketing | Tagged , | Leave a Comment
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