I’ve blogged about the importance of preview panes in the past, but a recent email I received suggested it might be time to mention it again.
I received an enewsletter dealing with identifying and controlling insect pests. It contained lots of helpful information, but the main image appearing in my preview pane didn’t encourage me to read further. Here’s what it was:
Yes, one ugly mother of a Japanese beetle and a few words of copy was all that I could see. Not very enticing!
As many as 80% of recipients first see your email in a preview pane, which allows them to view a small section of your email to help them to decide whether to open it. Some use a horizontal format, others a vertical one. Sometimes the pane is small, sometimes large. But no matter the size or shape, the upper left corner is viewable in virtually every preview pane.
Before you send your next email promotion, think twice about how you use that valuable upper left corner!