Monthly Archives: February 2010

Choose Your Email Links Carefully

February 26, 2010 – 4:15 am

When creating an email campaign, most people give little thought to the wording of the specific text they link on. But consider this: (Click on the headline for more…)

By Val Gosset | Posted in Copywriting, Email marketing | Tagged | Leave a Comment

Fascinating Facebook Facts

February 24, 2010 – 4:15 am

I just read a summary of a fascinating study by ForeSee Results titled The Key to Driving Retail Success with Social Media. ForeSee surveyed 10,000 visitors to 40 of the biggest online retail sites (as defined by Internet Retailer’s 2009 Top 500 Guide) to determine how online shoppers interact with retailers via social media. Among their findings: (Click on the headline for more…)

By Val Gosset | Posted in Facebook, Online marketing, Social media | Leave a Comment

Pointers On Getting Your YouTube Videos Found

February 22, 2010 – 4:15 am

Go to YouTube and search on “gardening” and 474,000 results appear. Which ones make it to the top? YouTube’s search algorithm considers the following: (Click on the headline for more…)

By Val Gosset | Posted in Video | Tagged | Leave a Comment

Another New Google AdWords Enhancement

February 19, 2010 – 4:15 am

Here’s yet another way to jazz up your Google AdWords program with a new enhancement from Google. Called Product Extensions, it’s a nifty feature for AdWords advertisers (click on the headline for more…)

By Val Gosset | Posted in Online marketing, Pay-per-click advertising | Leave a Comment

Free Sales Tool From Google

February 17, 2010 – 4:15 am

We recently blogged about Google Product Listings, which Google introduced to serve up images in the Sponsored Links section of search results. Another option for reaching prospective buyers, this one completely free, is Google Product Search. You simply upload your products through a data feed. Shoppers who search for a particular product see a list […]

By Val Gosset | Posted in Ecommerce | Tagged | Leave a Comment

Preferred Gardening Information Sources Shifting

February 15, 2010 – 4:15 am

Our last blog post discussed the continuing upward trend in vegetable gardening. The same Garden Writers Association Foundation study we cited asked respondents to rank their preferences for gardening information sources. In order, they were: 1. Friends 2. Websites 3. Magazines 4. Books 5. Retailers 6. Newspapers What’s most interesting is that from March 2009, […]

By Val Gosset | Posted in Garden industry trends | Leave a Comment

Will the Boom in Vegetable Gardening Continue?

February 12, 2010 – 4:15 am

Last year, virtually everyone selling vegetable plants and seeds had a banner year. According to a recent study conducted by the Garden Writers Association Foundation, 7% of 2009 vegetable gardeners were newbies, while the balance of the increase came from experienced gardeners growing more produce. Considering that difficult weather conditions nationwide resulted in disappointing harvests for many, I’ve been wondering what 2010 will bring. (Click on the headline for more…)

By Val Gosset | Posted in Garden industry trends | Leave a Comment

How to Prioritize Your Social Media Marketing

February 10, 2010 – 4:15 am

It’s no secret that social media is here to stay. Many, if not most, companies are grappling with how to incorporate it into their marketing strategy. I’m frequently asked for my thoughts on prioritizing various social media avenues. And while there’s no “one size fits all” answer, here are my general thoughts on the subject. (Click on the headline for more…)

By Val Gosset | Posted in Blogs, Marketing goals, Social media, Video | Tagged , , | Leave a Comment

Staying Current With Social Media Trends

February 8, 2010 – 4:15 am

Between the rate of change in social media and the vast amount written about its impact on business, it’s hard to know where to turn for reliable, useful information on the subject. Here’s one starting point: (Click on the headline for more…)

By Val Gosset | Posted in Resources, Social media | Comments (2)

How a Single YouTube Video Rocked the Customer Service World

February 5, 2010 – 4:15 am

If you have anything to do with customer service and/or have ever been stonewalled by bureaucratic runaround from an inept corporation (I guess that should cover everyone), here’s a story you’ll love. (Click on the headline for more…)

By Val Gosset | Posted in Customer service, Social media | Tagged | Leave a Comment
Follow

Get every new post delivered to your Inbox.