Monthly Archives: December 2009

When’s The Best Time to Advertise?

I’m staggered by the number of catalogs I’m receiving this week: more than a dozen every single day. Where were they when I was planning my Christmas shopping between Labor Day and Thanksgiving? Yes, I’m still placing orders now, but my decisions have long since been made.

All too often, marketers forget that planning and buying don’t always take place simultaneously. This is especially true (click on the headline for more…)

Not Every Sale Is Meant To Be Made

I chuckled at a story I read recently about Tony Avent, the irreverent marketer of highly unusual perennials. If you’re not familiar with his highly entertaining Plant Delights catalog (click on the headline for more…)

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