Monthly Archives: December 2009

What Will You Wish A Year From Now?

December 30, 2009 – 4:15 am

I just came across a great quote by author Karen Lamb, one that’s particularly apt for the new year: (Click on the headline for more…)

By Val Gosset | Posted in Goals, Marketing goals | Comments (2)

Yet Another Good Idea from Internet Retailer’s Hot 100 E-tailers

December 28, 2009 – 4:15 am

Here’s another very cool idea from one of Internet Retailer’s Hot 100 E-tailers that translates very well to gardening companies. (Click on the headline for more…)

By Val Gosset | Posted in Blogs, Ecommerce, Social media | Leave a Comment

Another Idea From An Internet Hot 100 E-tailer

December 23, 2009 – 4:15 am

While reading Internet Retailer’s profiles of their Hot 100 E-tailers for 2009 recently, I came across an idea from an unlikely source that a number of gardening companies might adapt. (Click on the headline for more…)

By Val Gosset | Posted in Online marketing | Leave a Comment

Check Out Popular New Feature On Top E-Tailers’ Websites

December 21, 2009 – 4:15 am

I just finished reading profiles of Internet Retailer’s Hot 100 E-tailers for 2009. It’s always fun to see what companies in other industries are doing that our clients and Let’s Grow readers might adapt. One thing that struck me was how many of the Hot 100 Retail Web Sites had (Click on the headline for more…)

By Val Gosset | Posted in Ecommerce, Social media | Leave a Comment

Results of an Ad Hoc “From” Line Test

December 18, 2009 – 4:15 am

We don’t normally test the “from” line on the emails we send, but a recent situation gave us some quantifiable data on the difference it can make. (Click on the headline for more…)

By Val Gosset | Posted in Email marketing, Enewsletters | Tagged | Leave a Comment

A New Twist on Payment Options For Tough Times

December 16, 2009 – 4:15 am

A while back, I blogged about alternative payment systems Bill Me Later and eBillMe. Now Apple has introduced a new alternative for credit-poor buyers. (Click on the headline for more…)

By Val Gosset | Posted in Offers | Tagged | Leave a Comment

Try This Free “Website Grader” Tool

December 14, 2009 – 4:15 am

As I was settling down to write this post, a friend happened to email about a free tool she’d learned about for measuring the marketing effectiveness of your website. You simply enter your website URL and it returns a report that includes these sections: (Click on the headline for more…)

By Val Gosset | Posted in Ecommerce, Marketing, Website design | Tagged , | Leave a Comment

Google AdWords Beta Tests New Type of Ad

December 11, 2009 – 4:15 am

Have you noticed ads with images popping up recently in the Sponsored Links served up by Google AdWords? Google is beta testing a new type of ad, called (Click on the headline for more…)

By Val Gosset | Posted in Pay-per-click advertising | Tagged , | Comments (1)

A Library of Garden Industry Marketing Tips

December 9, 2009 – 4:15 am

If you’re like me, it can be tricky locating useful information you’ve read in the past when you need it at a later date. And if we’ve been doing our job with Let’s Grow, (click on the headline for more…)

By Val Gosset | Posted in Resources | Leave a Comment

Coming Soon: A Major Attitude Shift in Homeowners’ Attitudes Towards Gardening

December 7, 2009 – 4:15 am

I just happened upon a year-old Nursery Retailer article by Kip Creel, garden industry analyst extraordinaire of Standpoint, about marketing to Gen X and Gen Y. One sentence in particular stayed with me: (Click on the headline for more…)

By Val Gosset | Posted in Garden industry trends | Leave a Comment
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