Monthly Archives: October 2009

Need an Affordable, Robust Customer Review System?

October 7, 2009 – 4:15 am

Here’s good news for small businesses looking for affordable customer review software with some powerful bells and whistles. (Click on the headline for more…)

By Val Gosset | Posted in Marketing | Tagged | Leave a Comment

Penetrating Customer Insights From 3 Simple Questions

October 5, 2009 – 4:15 am

Clients sometimes tell me they’re interested in doing a customer survey, but don’t know what to ask. From Fred Reicheld’s book The Ultimate Question: Driving Good Profits and True Growth comes three of the best questions anyone could ask their customers: (click on the headline for more…)

By Val Gosset | Posted in Customer service | Tagged , , | Leave a Comment

What Your Copywriter Needs to Know

October 2, 2009 – 4:15 am

Pat Friesen writes a very good column on copywriting (you’d expect that of a copywriter, wouldn’t you?) in Target Marketing. When recently sorting through my backlog of reading, I came across her article in the March 2009 issue on (click on the headline for more…)

By Val Gosset | Posted in Copywriting | Leave a Comment
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