Monthly Archives: August 2009

Paid Search Pulls Through in a Recession

August 31, 2009 – 4:15 am

Internet Retailer recently surveyed a wide spectrum of marketers on the performance of various types of marketing since the recession hit last year. Interestingly, 42% of companies surveyed reported that paid search outperformed other forms of marketing, while 36% said it was on a par with others. One possible reason why: (Click on the headline for more…)

By Val Gosset | Posted in Pay-per-click advertising | Tagged | Leave a Comment

Keep an Eye on Your 12-Month Buyer Count

August 28, 2009 – 4:15 am

When planning marketing and circulation strategies, one of my first questions is the size of a company’s 12-month buyer file. I’m always surprised at how frequently company owners don’t know this critical piece of information. In addition, it’s important to know (Click on the headline for more…)

By Val Gosset | Posted in Uncategorized | Leave a Comment

How Do Your Website Priorities Compare?

August 26, 2009 – 4:15 am

It’s becoming easier and easier for smaller companies to find online service providers that fit their budget. As that happens, website priorities shift. A recent study by Forrester Research and Shop.org reported that online retailers with sales under $10 million ranked the following as top website priorities for 2009: (Click on the headline for more…)

By Val Gosset | Posted in Goals, Website design | Comments (2)

Weeding Out the Bargain Hunters

August 24, 2009 – 4:15 am

I just came across an interesting method for weeding out bargain hunters who reach your web site through paid search. (Click on the headline for more…)

By Val Gosset | Posted in Pay-per-click advertising, Uncategorized | Leave a Comment

How’s Your Company Elevator Speech?

August 21, 2009 – 4:15 am

I’m flying back from the Independent Garden Center Show, skimming through the company descriptions in the show guide, and I’m astonished. In a shocking percentage of the writeups, I have to read all the way to the end to figure out what the company does – and in some cases, I still don’t know! Here’s just one typical example: (Click on the headline for more…)

By Val Gosset | Posted in Marketing | Leave a Comment

Video Recording Made Easy

August 17, 2009 – 4:15 am

If you’re venturing into marketing with video but are intimidated by technology, check out Flip Video. An easy-to-use point-and-shoot video camcorder, Flip Video produces recordings designed for direct conversion to DVD. Just record, edit with its drag-and-drop software, and upload to your web site, YouTube, or insert in an email. (Click on the headline for more…)

By Val Gosset | Posted in Resources, Video | Leave a Comment

Business Lessons From Triathlon Training

August 14, 2009 – 4:15 am

I’m on a high from the sprint distance triathlon I just completed, my first ever. During one of my workouts before the tri, I realized how many parallels there are between running a business and successfully completing a tri. For instance: (Click on the headline for more…)

By Val Gosset | Posted in Goals | Comments (1)

Keeping Your Emails Out of the Spam Filter

August 12, 2009 – 4:15 am

Incorrect spam filter classification can affect your email open and click-through rates significantly – some reports say by as much as 20%. To minimize such problems, here are a few steps you can take: (Click on the headline for more…)

By Val Gosset | Posted in Email marketing | Leave a Comment

A Case Study in Dealing With a Bad Economy

August 10, 2009 – 4:15 am

In an interesting juxtaposition, I talked to the owners of two competing companies just a couple days apart. (Click on the headline for more…)

By Val Gosset | Posted in Marketing | Leave a Comment

How to Establish Internet Marketing Priorities

August 7, 2009 – 4:15 am

When allocating web-related expenses, many companies have difficulty prioritizing the best use of their funds. Here’s my approach: (Click on the headline for more…)

By Val Gosset | Posted in Ecommerce, Marketing goals, Online marketing, Website design | Leave a Comment
Follow

Get every new post delivered to your Inbox.