Monthly Archives: July 2009

Try These Email Subject Line Tests

July 8, 2009 – 4:15 am

Aside from your email “from” address, which remains a constant, the subject line is the only other variable that determines whether your email gets opened or trashed. Consequently, testing subject lines can yield big results. Here are a few variables to consider testing: (Click on the headline for more…)

By Val Gosset | Posted in Email marketing, Online marketing | Leave a Comment

Free DIY Banner Ad Tool

July 6, 2009 – 4:15 am

For online advertisers looking for a free, easy resource for creating online banner ads, check out AdReady. (Click on the headline for more…)

By Val Gosset | Posted in Ecommerce, Online marketing, Resources | Comments (2)

Should You Capitalize Your Email Subject Line?

July 3, 2009 – 4:15 am

I’ve never heard any discussion of this subject, or seen any test results, but I suspect that whether an email subject line is upper and lower case may have an influence on results. (Click on the headline for more…)

By Val Gosset | Posted in Email marketing | Comments (4)

A Surprising 30% Jump in Email Opens

July 1, 2009 – 4:15 am

Direct marketers who do a lot of testing know that seemingly inconsequential changes can make a big difference in results.

In my last blog post, I mentioned that two-part email subject lines – with a short offer such as “+ 10% off” added at the end – are growing in popularity.

But does the order of the two parts matter? You bet! For instance, which of these do you think performed better: (Click on the headline for more…)

By Val Gosset | Posted in Email marketing | Leave a Comment
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