Monthly Archives: June 2009

Online Video for the Guerrilla Marketer

June 5, 2009 – 4:15 am

If you think that creating online video requires a lot of expense and/or a steep learning curve, here’s good news. (Click on the headline for more…)

By Val Gosset | Posted in Online marketing, Video | Comments (2)

Using Facebook Well: A Case Study

June 3, 2009 – 4:15 am

I recently trolled around Facebook looking for gardening companies who were using Facebook well.

Gardener’s Supply caught my attention because of the relatively large number of people who were their “fans” (the company version of a Facebook “friend”). At 2,175 fans, it’s ten times greater than any other gardening site I found. Granted, 2,175 isn’t a huge number, but it’s enough to indicate they’re doing something right.

The most noticeable difference between Gardener’s fan page and those of other companies was the amount of interaction. Every one of their 19 May posts generated comments and questions. Here’s the post with the most response: (Click on the headline for more…)

By Val Gosset | Posted in Social media | Tagged | Leave a Comment

Boost Conversions With Google Website Optimizer

June 1, 2009 – 4:15 am

Direct marketers know that many seemingly small changes can make a noticeable difference in results. Combine several of these changes and it’s possible to boost sales by 50% or more before you know it.

The problem is, a series of A/B tests can be cumbersome to implement and take an impractically long time to read. Internet marketers can make the process much easier by turning to Google Website Optimizer. (Click on headline for more…)

By Val Gosset | Posted in Ecommerce, Online marketing, Resources, Website design | Leave a Comment
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