A recent report by research company Borrell Associates titled Direct Mail Falls, Email Soars has sparked widespread discussion in the direct marketing world.
What caught my attention was that the study, as reported on page 1 of DM News, predicts that over the next five years direct mail will “fall from the No. 1 position for ad revenue to No. 4, behind the Internet, broadcast TV and newspapers.” (Click on the headline for more…)
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