Monthly Archives: June 2009

Hardworking Email Subject Lines

June 29, 2009 – 4:15 am

In my last blog post, I reviewed examples of email subject lines that did not encourage recipients to open. Here, from the other end of the spectrum, are examples of subject lines from gardening companies that work well: (Click on headline for more…)

By Val Gosset | Posted in Email marketing | Tagged | Leave a Comment

Do You Make These Mistakes In Email Subject Lines?

June 26, 2009 – 4:15 am

I just reviewed dozens of subject lines from gardening company emails, in search of the truly enticing as well as those that never should have hit an inbox. All were evaluated with three criteria in mind: (Click on the headline for more…)

By Val Gosset | Posted in Email marketing | Leave a Comment

Easy-to-Fix Email Bounces

June 24, 2009 – 4:15 am

A large percentage of email bounces stem from one common problem: (Click on the headline for more…)

By Val Gosset | Posted in Email marketing | Leave a Comment

Getting Your Email Opened: The 3 Most Important Factors

June 22, 2009 – 4:15 am

We all know that a compelling subject line and recognizable “from” address are of prime importance in getting people to open our email messages. Yet there’s a third factor that’s just as important, yet often overlooked: (Click on the headline to read more…)

By Val Gosset | Posted in Email marketing, Enewsletters, Online marketing | Tagged | Comments (1)

Welcome, Oakes Daylilies!

June 19, 2009 – 4:15 am

We’re pleased to welcome Oakes Daylilies of Corryton, TN as a new client. Long a Garden Watchdog Top 30 company, Oakes has built a reputation for large, vigorous plants and superb customer service. With over 400 varieties of daylilies to choose from, Oakes serves both the backyard hobbyist and avid collector. We’re looking forward to helping them grow!

By Val Gosset | Posted in Uncategorized | Leave a Comment

Make Sure Your Sell Sheets Sell

June 17, 2009 – 4:15 am

While filing material I picked up at a trade show the other day, I had the opportunity to scan many sell sheets back to back. Only a couple really sold, for a whole variety of reasons. Here are a few pointers to make sure yours do some heavy lifting:

By Val Gosset | Posted in Advertising | Tagged | Leave a Comment

Make Your Mailorder Gardening Association Conference Reservation Now!

June 15, 2009 – 4:15 am

If you’ve been thinking about going to the Summer Mailorder Gardening Association conference in Minneapolis (July 15 – 17), pick up the phone and make your reservations now. Our block of rooms is reserved through today and because the hotel is filled with other conferences, any unsold rooms are likely to be snapped up quickly.

It promises to be an outstanding program. Among the speakers are: (Click on the headline for more…)

By Val Gosset | Posted in Events | Leave a Comment

Creating Compelling Copy

June 12, 2009 – 4:15 am

When you have to write copy, or give direction to someone else who will, where do you start? Here’s my system. (Click on the headline for more…)

By Val Gosset | Posted in Advertising, Direct response advertising | Tagged , | Leave a Comment

Proof That Blogs Work

June 10, 2009 – 4:15 am

I had to laugh at this one. While looking for inspiration for today’s blog post, I Googled “garden industry trends.” Lo and behold, the first three listings led to – guess where – Let’s Grow Blog. I guess I’m living proof that this stuff works!

By Val Gosset | Posted in Blogs | Leave a Comment

Will Direct Mail Soon Trail Behind Newspapers?

June 8, 2009 – 4:15 am

A recent report by research company Borrell Associates titled Direct Mail Falls, Email Soars has sparked widespread discussion in the direct marketing world.

What caught my attention was that the study, as reported on page 1 of DM News, predicts that over the next five years direct mail will “fall from the No. 1 position for ad revenue to No. 4, behind the Internet, broadcast TV and newspapers.” (Click on the headline for more…)

By Val Gosset | Posted in Catalogs, Direct response advertising, Email marketing, Online marketing | Leave a Comment
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