Monthly Archives: May 2009

Email Marketing Laws and Guidelines

May 29, 2009 – 4:15 am

I frequently get questions about what is and isn’t allowed in advertising emails. The first part of the answer… (Click on the headline for more…)

By Val Gosset | Posted in Email marketing, Uncategorized | Tagged | Leave a Comment

A Matchmaker for Companies in Need of New Technology

May 27, 2009 – 4:15 am

Few things are as frustrating – or as important – as figuring out when you should consider new technological solutions for your business, which providers you should consider, and what you should ultimately choose. That’s why I was thrilled to discover a resource specifically for businesspeople suffering from new technology befuddlement. (Click on the headline for more…)

By Val Gosset | Posted in Ecommerce, Online marketing, Resources | Leave a Comment

A New Way to Reach Targeted Prospects Online

May 25, 2009 – 4:15 am

Last week, I mentioned StumbleUpon in a post. I subsequently realized that many of you may not know what Stumble Upon is — or if are, you may not be aware of its advertising capabilities. (Click on the healdine for more…)

By Val Gosset | Posted in Advertising, Online marketing, Social media | Leave a Comment

A Promotional Suggestion, Compliments of the Dutch Post Office

May 22, 2009 – 4:15 am

Today’s post is promotional suggestion sparked by, of all things, the Dutch post office. Let me explain. (Click on the headline for more…)

By Val Gosset | Posted in Marketing | Tagged | Leave a Comment

Free Customer Survey Tool

May 20, 2009 – 4:15 am

What could be better – here’s a quick and free tool for learning why people came to your website and whether they successfully accomplished what they set out to do. (Click on the headline for more…)

By Val Gosset | Posted in Resources | Comments (2)

An Interesting Research Tool

May 18, 2009 – 4:15 am

We all learn from what other companies do, especially those that repeatedly test copy, design, offers and the like. It’s easy to track the evolution of other companies’ catalogs or magazine ads, but not so easy to follow changes in their web sites. Not so easy, that is, until the Wayback Machine. (Click on the headline for more…)

By Val Gosset | Posted in Resources | Leave a Comment

Are You Missing the Boat?

May 15, 2009 – 4:15 am

I just got an email from a cataloger who had recently returned from the ACCM catalog conference in New Orleans. He reported with dismay that attendance had dropped significantly, down to about 500 from around 2,000 just a couple years ago.

What I found interesting was this particular cataloger is the quintessential example of doing what so many companies do –
(Click on the headline for more…)

By Val Gosset | Posted in Catalogs, Marketing, Social media | Leave a Comment

Surprising Conversions From Video Demonstrations

May 13, 2009 – 4:15 am

Virtually every company that adds video product demonstrations to their website sees a jump in conversions. That seems to include some pretty unlikely products. According to Internet Retailer magazine (Click on headline for more…)

By Val Gosset | Posted in Video | Leave a Comment

Lessons From the Hardware Show

May 11, 2009 – 4:15 am

I just returned from a productive trip to the Hardware Show in Las Vegas. I knew from the barrage of “discounted rooms still available” emails leading up to the show that it would be smaller than previous years. But — perhaps because most of our clients are doing so well — I wasn’t prepared for it being down by roughly half.

Nearly all the exhibitors I spoke with reported a profitable year – even those who aren’t riding the vegetable gardening boom. While many were unsettled because their sales haven’t followed a typical pattern this year, their numbers were nevertheless up. Two things seemed to be primarily responsible for their success. (Click on the headline for more…)

By Val Gosset | Posted in Advertising, Marketing | Comments (2)

Email Subject Line Shift?

May 8, 2009 – 4:15 am

Although “free” is one of the most powerful words in an advertiser’s vocabulary, it’s long been avoided in email subject lines for fear of triggering spam filters. I’ve recently read that spam filters have loosened up on that score, although I haven’t dared test it myself yet. One of our clients recently did, with no ill effect. What’s been your experience?

By Val Gosset | Posted in Email marketing | Leave a Comment
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