Monthly Archives: April 2009

Analytics Come to Video

April 29, 2009 – 4:15 am

With online video gaining momentum as a marketing tool, the ability to know what is and isn’t working is increasing in importance. To that end, You Tube has introduced a free tool called Hot Spots that allows content providers to determine where video viewers leave, replay and fast forward each video. Results are compared to other videos of similar length. A great guide to learning what’s working and where your footage needs to be tweaked!

By Val Gosset | Posted in Ecommerce, Online marketing, Video | Tagged | Leave a Comment

Paid Search Powers Ahead

April 27, 2009 – 4:15 am

Internet Retailer always does some interesting surveys, and this month’s one on search marketing is no exception. Some of the highlights: (Click on the headline for more…)

By Val Gosset | Posted in Advertising, Ecommerce, Email marketing, Online marketing, Pay-per-click advertising, Social media | Leave a Comment

An Important Difference in Business-to-Business Advertising

April 24, 2009 – 4:15 am

Many of our clients have both a wholesale and retail component to their business. When creating their business-to-business advertising, there’s always one extra wrinkle that usually takes some finesse. (Click on headline for more…)

By Val Gosset | Posted in Advertising, Direct response advertising | Tagged , | Leave a Comment

Search Engine Optimization for the Non-Techie

April 22, 2009 – 4:15 am

Whether you handle your own search engine optimization, or you outsource it, or you ignore it altogether, it helps to at least understand the basics of what helps a website rank high in the search engines. (Click on the headline for more…)

By Val Gosset | Posted in Ecommerce, Online marketing, Website design | Leave a Comment

A Systematic Method for Choosing the Best Keywords

April 20, 2009 – 4:15 am

Recently three clients have sent me lists of keywords that they were planning to use in pay-per-click campaigns and/or to optimize their websites for. In all three cases, I wondered how they happened to settle on the particular search terms they chose.

If there’s one thing that direct response testing teaches us, it’s that people often don’t act exactly how we expect them to. (Click on the headline for more…)

By Val Gosset | Posted in Online marketing | Tagged , | Leave a Comment

New Payment Options Offer More Ways to Lower Costs

April 17, 2009 – 4:15 am

With an increasing number of consumers shying away from credit cards, more and more companies are investigating alternative payment systems. Not only do such payment options reduce or eliminate merchant fees, but they also increase sales. (Click on headline for more…)

By Val Gosset | Posted in Online marketing | Tagged | Leave a Comment

The “Do Not Mail” Disconnect

April 15, 2009 – 4:15 am

Direct marketers who do a lot of testing know for a fact that there’s often a disconnect between what people say they do and what they actually do.

I started noticing this decades ago when I had my first job at a direct response ad agency. Friends would gently berate me (Click on the headline for more…)

By Val Gosset | Posted in Catalogs, Direct response advertising | Tagged | Leave a Comment

Tips for Successful Postcard Mailings

April 13, 2009 – 4:15 am

Every blog post or newsletter article I publish about postcard mailings seems to generate a lot of interest. Clearly, many companies are turning to postcards as a way to reach more customers and prospects at a lower cost. Unfortunately, I see lots of postcards that either try to do too much or that miss key components. For best results, here are a few tips: (Click on the headline for more…)

By Val Gosset | Posted in Advertising, Direct response advertising | Leave a Comment

See You at the Hardware Show?

April 10, 2009 – 4:15 am

The National Hardware Show in Las Vegas is just a few weeks away, and I’m dusting off my walking shoes. With over 900 exhibitors in the Lawn, Garden and Outdoor Living category alone, it’s not a place for the faint-of-foot. I’ll be attending Tuesday, May 5 and Wednesday, May 6. If you’d like to meet, please let me know. I’d love to sit down (!) and chat over a cup of coffee.

By Val Gosset | Posted in Events | Leave a Comment

Keyword Research Tools

April 8, 2009 – 4:15 am

Whether you’re optimizing your website or running a paid search campaign, selecting the best keywords to focus on is of paramount importance. Here are a few tools to make the job easier: (Click on the headline for more…)

By Val Gosset | Posted in Online marketing, Pay-per-click advertising | Tagged , | Comments (1)
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