Anything that raises a catalog or website customer’s comfort level is a plus for sales, especially during these days of cautious spending. Studies repeatedly show that, the longer the guarantee, the higher the sales and the lower the returns. Likewise, a recent study by Forrester Consulting reports that 81% of people surveyed agreed that “If an online retailer makes it easier for me to return a product, I am more likely to buy from that retailer.”
That makes a new joint venture between UPS and the U.S. Postal Service well worth keeping an eye on. The program… (Click on the headline for more…)
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