Many companies go for bigger, bolder advertising in an attempt to stand out. Larger size ads and more elaborate packages may get more attention, but they also raise costs.
Sometimes taking a step in the other direction can work in your favor. For instance, we’ve found that black and white trade ads can be extremely effective when the product doesn’t require color. Not only do they cost less, but they generally jump off the page when they’re surrounded by a sea of color.
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2 Comments
Information like this is exactly why business owners need to work with experts. Experts and consultants aren’t there to make life complicated. Instead, like you, are there to show them how to do more with less – especially in the times when everyone is hunkering down.
What a smart way to continue your marketing efforts without getting caught up in the economy hype!
Thanks for the kind words, Lena. I agree – between reducing or eliminating learning curves, avoiding unnecessary opportunity costs, and saving companies from traveling down the complete wrong path (all of which you do masterfully, I might add), the right expert will pay for themselves many times over.