Let’s Grow Blog

Which of these will have the biggest impact on your bottom line?

• Increasing the size of your average sale
• Increasing the average number of purchases per customer
• Reducing your marketing costs
• Increasing your retention rate
• Decreasing your product costs

Here’s a quick and easy way to answer that question. Harvard Business School has a handy online calculator that lets you see the effect of changing any one of these variable. Have a look – you may find some of the answers surprising!