Monthly Archives: January 2009

What Classmates.com Can Teach You About Engaging Your Customers

January 7, 2009 – 4:15 am

About a month ago, I joined Classmates.com. I’m not sure why; I never particularly enjoyed high school, and am already in touch with most of the people I was close to at the time. But I kept bumping into Classmates.com, so I figured I should find out what it’s all about.

Five weeks later, I’m intrigued by how Classmates.com works hard at engaging its members. Web site owners, especially those who have a forum or are contemplating starting one, can learn a lot from Classmate.com’s follow-up series. In the last five weeks, here are the subject lines of the emails they’ve sent me: (Click on the headline for more…)

By Val Gosset | Posted in Email marketing, Online marketing, Social media | Leave a Comment

How Match Types Affect Your Paid Search Ranking

January 5, 2009 – 4:15 am

Paid search advertisers may be aware that they can specify a particular “match type” for the keywords they bid on, but many don’t realize that their choice can affect their ranking. (Click headline for more…)

By Val Gosset | Posted in Ecommerce, Pay-per-click advertising | Leave a Comment

A Case Study of the Interaction Between Print and Online

January 2, 2009 – 4:15 am

Catalogers have long debated the interplay of paper catalogs and the web. Some maintain that their paper catalog is expendable since so much business comes via the web site. Those who measure more closely know that paper catalogs are driving a lot of that traffic. But is it enough to warrant the extra expense?
(Click the headline for more…)

By Val Gosset | Posted in Marketing, Online marketing | Comments (2)
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