As mentioned in my last post, the first of three keys to marketing gardening products to younger buyers is to emphasize the end results.
What do I mean? Don’t sell patio furniture; sell an outdoor relaxation area. Don’t sell trellises; sell privacy. Don’t sell the time-consuming, steep-learning-curve hobby of gardening; sell higher property values through landscaping.
For a prime example of selling the end product… (Click on the headline for more…)
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