Daily Archives: January 2, 2009

A Case Study of the Interaction Between Print and Online

Catalogers have long debated the interplay of paper catalogs and the web. Some maintain that their paper catalog is expendable since so much business comes via the web site. Those who measure more closely know that paper catalogs are driving a lot of that traffic. But is it enough to warrant the extra expense?
(Click the headline for more…)

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