Daily Archives: November 14, 2008

The Positive Side of Negative Product Reviews

Nearly every company that adds customer product reviews to their web site discovers that reviews revolutionize their business by dramatically boosting conversions and reducing refunds.

Companies that have not yet added a product review feature often cite fear of poor reviews as a concern. If that includes you, stop worrying and get moving. Here’s why: (click on headline for more…)

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