Monthly Archives: October 2008

A Surprising Use for a Blog

October 8, 2008 – 4:15 am

Today, another surprising story from Naked Conversations, the best book I’ve read about blogging, about the effectiveness of this new medium. (click headline for more…)

By Val Gosset | Posted in Blogs, Social media | Tagged | Leave a Comment

Building a Better Website

October 6, 2008 – 4:15 am

A friend of mine recently asked for suggestions on a web site she was working on for a doctor. After reviewing it, I realized the site had grown the way many do: when the doctor had some time, or a new thought occurred to him, he added another page to the site.

Some pages explored topics in depth, others glossed over equally important subjects. A somewhat different voice was used in each one, probably because they were written by different people. Aside from a similar graphic treatment, the pages didn’t connect with each other in any way.

What’s more, (click the headline for more)

By Val Gosset | Posted in Online marketing, Website design | Leave a Comment

How to Encourage Larger Orders

October 3, 2008 – 4:15 am

I’m always amazed at how few gardening companies try to encourage larger orders. You’d think it would be a natural, since plants and seeds are perfect products for bundled combinations. A fair number of companies offer three or six plants at a somewhat reduced price, but that’s about it.

I recently trolled through a variety of gardening catalogs looking for more imaginative offers that encourage larger sales. Here’s a sampling of what I found. (Click headline for more…)

By Val Gosset | Posted in Catalogs, Offers | Leave a Comment

Frequently Overlooked Pitfalls of Pay-Per-Click Advertising

October 1, 2008 – 4:15 am

A prospective client recently asked me why they should use us to manage their pay-per-click (PPC) advertising program, rather than have a college student do it. “After all,” they said, “It seems so easy.”

Technically speaking, it is easy to do pay-per-click advertising….badly. Best case, you won’t know how much money you’re leaving on the table because of what you don’t know. Worst case, you could lose thousands of dollars almost overnight because proper controls weren’t in place. Most likely case, you’ll give up and decide that PPC advertising doesn’t work without giving it a fair shot because you just didn’t understand how to do it right.

That’s where the judgment and experience we bring to the table comes into play. Some of the ways we help include: (click the headline for more)

By Val Gosset | Posted in Online marketing | Tagged , | Leave a Comment
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