A friend of mine recently asked for suggestions on a web site she was working on for a doctor. After reviewing it, I realized the site had grown the way many do: when the doctor had some time, or a new thought occurred to him, he added another page to the site.
Some pages explored topics in depth, others glossed over equally important subjects. A somewhat different voice was used in each one, probably because they were written by different people. Aside from a similar graphic treatment, the pages didn’t connect with each other in any way.
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