Monthly Archives: August 2008

Catalogs and Environmentalism

August 6, 2008 – 4:15 am

A surge of “do not mail” legislative bills pending in numerous states has catalog companies running scared. Yet as an industry, we seem to be doing a pretty poor job of speaking up on our own behalf. In addition to doing your share to be environmentally responsible, make sure your customers know about your efforts. Along those lines, I was pleased to see the following message…

By Val Gosset | Posted in Catalogs | Tagged | Leave a Comment

Welcome, Topsy Turvy Garden Products

August 4, 2008 – 4:15 am

We’re pleased to welcome our new client, Topsy Turvy Garden Products, best known for their upside-down tomato planter. Named Time Magazine Invention of the Year 2005, this innovative product lets gardeners grow tomatoes and other vegetables right on their patio, without digging or staking, in 20% less time than traditional methods.

We’ll be helping Topsy Turvy expand their retail distribution. For more about Topsy Turvy, see www.etopsyturvy.com.

By Val Gosset | Posted in Uncategorized | Tagged , | Leave a Comment

Drive Your Customers Online

August 1, 2008 – 4:15 am

Thanks to lower costs and fast turnaround, most websites contain many more products than a merchant can afford to include in a single catalog. So I was shocked to learn from a customer panel at the recent Mailorder Gardening Association conference that customers assume that most websites simply replicate catalog offerings.

Assuming you offer more products on your website than in your catalog, make sure your customers know it. Say “More plants at www.OurCompany.com” on every page of your catalog, include “More Plants Online” bursts in your catalog, or include lists of plants that can only be bought online.

By Val Gosset | Posted in Catalogs, Online marketing | Tagged | Leave a Comment
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