The summer conference of the Mailorder Gardening Association is just around the corner (July 15-18 in Colorado Springs), and I’m especially excited about the program.
For starters, we’ll enjoy a return visit by Kip Creel of Standpoint Marketing Research. At the January conference, Kip dazzled us with an amazingly insightful presentation on marketing gardening products to younger buyers. For a synopsis, see Is Gardening a Dirty Word?
This time, Kip will lead two sessions. In the first, he’ll use current research to identify facts that directly impact mail order companies and assist us in understanding the “changing consumer.” Immediately following, Kip will moderate a customer panel to help us understand what today’s customer is thinking, doing and buying.
In addition, we’ll hear Amy Africa of Eight by Eight discuss “38 Proven Tips and Techniques for Increasing Your Website Conversion Today…Without Breaking the Bank.” If you’ve never heard Amy, you’re in for a real treat! Not only is she a dynamic and entertaining speaker, but she delivers one specific, actionable tip after another, all gleaned from her intensive field testing.
Last but hopefully not least, yours truly will be moderating a round table on “Effective Online Marketing.” (How’s that for an ambitious topic to cover in 50 minutes!?) We’ll discuss the basics of some of the newer online options that many marketers are considering, like blogs, podcasts, video, customers reviews, and the like.
Please let me know if you’re going to be there. I’d love to meet!
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2 Comments
I am so impressed with your effort. May not be able to attend the conference, and wonder if you are taping any part of it? I am not sure it is the appropriate place for us, but will look at the agenda soon. Thanks for your creativity. We are trying to uplevel our marketing effort.
Puja Parsons, C0-owner of Growing Spaces
Thanks so much for your kind words, Puja. Regarding the MGA conference, the programs aren’t typically taped, but speakers’ presentations are generally posted on the “For Members Only” section of the MGA web site after the conference.
More information on the conference is available here:
http://www.mailordergardening.com/convention.htm.
The programming promises to be top-notch, and you’ll find the group very welcoming and willing to share information.