Daily Archives: July 4, 2008

Time To Rethink Your Advertising Budget?

July 4, 2008 – 4:16 am

In the Summer 2008 issue of our newsletter, Let’s Grow, I argued that traditional catalogers better start embracing some new strategies if they expect to stay in business. Postage, paper and fuel costs coupled with the real possibility of “do not mail” legislation are stacking the decks against business-as-usual marketing. A recent report by Forrester […]

By Val Gosset | Posted in Advertising, Online marketing | Tagged | Leave a Comment

See You At The MGA Conference?

July 4, 2008 – 4:15 am

The summer conference of the Mailorder Gardening Association is just around the corner (July 15-18 in Colorado Springs), and I’m especially excited about the program. For starters, we’ll enjoy a return visit by Kip Creel of Standpoint Marketing Research. At the January conference, Kip dazzled us with an amazingly insightful presentation on marketing gardening products to younger buyers.

By Val Gosset | Posted in Events | Tagged , , , , , | Comments (2)
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